our story.
ABOUT US
Pebble was founded differently.
Founded in 2023, we started from a simple but powerful observation: too many brilliant business ideas never see daylight because their creators lack technical knowledge or business experience. We knew there had to be a better way.We harness user-friendly, cost-effective tech that matches what you can actually manage. We support your learning so you understand how it all works. But we don't dump and run—we come along for the ride, offering ongoing support when you need it, at a pace and price that works for bootstrapping businesses.
Through building this business and taking some hard knocks ourselves, we've learned what you actually need and what you don't. Where you can skip corners and where you shouldn't. Which tools work without breaking the bank or your brain.
Our approach: we solve the immediate problem (Projects), then we stick around to support your growth (Retained Support). You build capability; we provide backup. You're not dependent on us, but you're not alone either.
If you're bootstrapping and tech isn't your happy place, but you want to understand enough to stay in control, with someone in your corner when things get tricky, you're exactly who we're built for.
OUR MISSION & VALUES
We empower aspiring entrepreneurs to take control of their success journey. Through expert guidance and personalised support, we make business operations accessible, manageable and achievable for everyone, regardless of their technical expertise or background.
Inclusivity
Embracing diversity in age, background, and experience. Every entrepreneur deserves support in pursuing their dreams, whether you're just starting out or pursuing a mid-life passion project – you're never too young or old to start living your dream.
Empowerment
Providing tools, knowledge, and confidence for entrepreneurs to take control of their business journey. We focus on building your capabilities, not creating dependency.
Partnership
Building lasting relationships through personalised support and genuine care for our clients' success. We're invested in your growth and celebrate every milestone alongside you.
Innovation
Making technology accessible and tailoring solutions to match each client's unique capabilities and needs. We believe in finding the right tools for you, not forcing you to adapt to complicated systems.
OUR FOUNDING PEBBLE
Vix Novissimo
Vix's approach to supporting business owners goes beyond just the technical stuff. Yes, she can navigate the tech side and find the affordable solutions that actually work. But what truly drives her is capturing who people are and putting their personality at the core of their branding.
That's her superpower: seeing the essence of someone's business and translating it into a brand that feels authentically them. Not a template. Not what everyone else is doing. Just them, clearly communicated.
Through her own non-linear career path and taking some hard knocks along the way, Vix has developed a unique combination of problem-solving prowess and genuine empathy. She transforms technical barriers into stepping stones whilst recognising untapped potential in others, creating a supportive environment where vulnerability becomes a strength rather than a weakness. This approach has proven particularly powerful for individuals who might otherwise feel overwhelmed by the complexities of modern business operations.
Vix partners with clients to build their confidence alongside their capabilities. It's not just about technical guidance or beautiful branding; it's fostering a mindset of resilience and self-belief that becomes the foundation for sustainable business growth. Through this holistic approach, she's not just helping individuals start businesses. She's supporting a new generation of confident business owners who can thrive regardless of their background or initial technical capabilities.
"I started Pebble because I kept watching talented people with brilliant ideas get stuck on the tech side of running a business. Not because they weren't capable, but because nobody was explaining it in digestible language or showing them the affordable route."
MAKING BUSINESS SUPPORT INCLUSIVE & ACCESSIBLE
Starting a business is hard enough without financial barriers getting in the way. We believe everyone deserves support, regardless of where they're starting from.
For our project work, we offer flexible payment plans (50/50 split or monthly instalments), so you're not hit with one big invoice.
When our membership community launches, we're committed to accessible pricing for:
- Young founders (under 25) finding their feet
- Mid-life career changers starting fresh
- Carers juggling business with responsibilities
- First-year startups on tight budgets
- Anyone
facing financial barriers to business support
All our guides, templates, and systems are designed with accessibility in mind. Clear visual hierarchy. Generous white space. Step-by-step breakdowns. Quick wins that keep your focus where it matters. Because when you're neurodivergent or just get overwhelmed by dense information, you shouldn't have to fight through badly designed resources to build your business.
Your dreams shouldn't wait. Our membership will offer step-by-step guides, templates, and community support at a price that works for bootstrapping businesses, and a format that actually works with your brain and budget. Sign up to the waitlist below.
guided support & membership
Be the first to know when doors open and founding member rates are available
our team, collaborators & partners
We've assembled an exceptional team of specialists to support every aspect of your business journey.
Ask our in-house team or pick up a different type of pebble.
join our community
We're building a community of like-minded entrepreneurs who support and inspire each other.
We create opportunities for connection, learning, and growth.




