Rob launched Hot Snow Consulting with over two decades of experience in digital marketing and media. As an industry veteran, he possessed deep knowledge of strategic marketing practices and had developed a strong personal brand, including a logo he was particularly fond of and a clear vision for his consultancy's positioning.

Despite his extensive professional expertise, Rob faced a significant challenge: translating his industry knowledge into a cohesive digital presence. His existing WordPress website failed to reflect his professional calibre, with inconsistent layouts and poor user experience undermining his credibility. The disconnect between his high-level consultancy services and his digital footprint was becoming increasingly problematic as he sought to connect with clients, brands, and industry peers.

With an urgent need to establish a more professional online presence, Rob recognised that technical limitations were holding back his business growth potential. What he needed was not just a website redesign but a comprehensive digital transformation that would allow him to manage his online presence independently moving forward.

Our comprehensive partnership (January 2025) delivered a Digital Presence Transformation package including:

Website Redesign & Development:

• Complete transformation from poorly executed WordPress site to professional, user-friendly platform
• Brand Guidelines Establishment: Documentation of visual identity elements while preserving his beloved logo
• SEO Implementation: Comprehensive search engine optimisation strategy with implementation
• Blog Integration: Professional blog functionality with management training
• LinkedIn Profile Optimisation: Business presence enhancement for professional networking
• Digital Systems Integration: Setup of necessary digital tools and platforms for business operations
• Technical Training: Comprehensive knowledge transfer to ensure independent management
• Content Restructuring: Strategic reorganisation of service offerings and expertise presentation

Working within an extremely tight 4-day timeline, our collaboration focused on 5 primary objectives:

• Transform the existing WordPress site into a professional platform that accurately reflected Rob's expertise level
• Preserve brand identity elements (particularly the logo) while significantly improving overall presentation
• Establish clear, compelling presentation of consultancy service offerings
• Create professional blog capability to showcase thought leadership
• Implement comprehensive SEO strategy to improve visibility and reach

The project presented several significant technical hurdles requiring strategic solutions:

• Limitations: The existing site had structural issues that couldn't be easily fixed without a complete rebuild, necessitating a platform migration
• Brand Inconsistency: While the logo was strong, other brand elements lacked cohesion, requiring development of comprehensive guidelines
• Content Organisation: Service offerings needed restructuring for clarity without losing depth of expertise
• Technical Knowledge Transfer: Ensuring Rob could independently manage the site post-launch despite initial technical limitations
• Timeline Constraints: Delivering professional quality within the 4-day turnaround requirement

Rob's transformation throughout our partnership extended well beyond Hot Snow Consulting's visual identity and digital presence:

At the outset, Rob described himself as having "a clear mission, a logo I loved, and a strong ambition" but lacking "the technical know-how to bring that vision to life." His existing digital presence created frustration rather than confidence, with technical barriers preventing him from effectively communicating his expertise online.

Throughout our collaborative process, we prioritised not just building the platform, but empowering Rob with the knowledge to manage it independently. As he notes, we approached technical challenges by "breaking down tech jargon, offering guidance on financial systems, and helping optimise for Google rankings" in ways that made the process "not just manageable, but genuinely enjoyable."

By project completion, Rob had transformed from feeling technically limited to confidently managing his own digital ecosystem. He now possesses the skills to update his website, publish blog content, and maintain his SEO strategy independently. As he expressed in his testimonial, Pebble "didn't just build my website; she helped me realise my business dream" – a testament to the confidence and capability he gained throughout our partnership.