CASE STUDY: SARAH JOANNE DESIGNS
From Creative Vision to Digital Success:
A Complete Brand Transformation
Sarah Joanne Designs represents a comprehensive brand transformation project where we guided a talented creative professional from an outdated blog presence to a fully functional e-commerce website with integrated workshop booking capabilities. Over a focused three-month timeline, we developed a complete brand identity, established multiple digital platforms, and implemented essential business systems—all while building the owner's technical confidence. The result is a cohesive creative brand poised for growth, perfectly timed to coincide with significant media exposure opportunities.
Business Owner's Background & Experience
Sarah Joanne Mattacks created her business as a natural extension of her passion for crafting and interior design. Starting with small local workshops, Sarah had built a loyal following for her creative craft kits and specialised interior design services focusing on craft rooms.
Though successful in person, her digital presence was limited to a basic website that failed to showcase her talents effectively.
With an upcoming feature in "In Her Studio" magazine (May 2025), Sarah needed a professional online presence that could turn media attention into business growth.
Her expertise in creativity wasn't matched with technical confidence, creating a barrier to expanding beyond local clientele.
Services Provided
Our comprehensive partnership (2024-2025) delivered a full brand launch package including:
- Complete brand identity development: Created professional logo concepts, final logo in multiple formats, comprehensive brand guidelines, and visual style guide
- Website design and development: Built responsive, multi-functional website with blog integration and e-commerce capabilities
- Social media presence establishment: Set up and optimised profiles across multiple platforms with content templates and LinkTree integration
- Technical infrastructure implementation: Configured Google Workspace, email systems, and domain management
- Business operations systems: Established efficient workflows and management tools for workshops and product sales
- Content strategy and copywriting: Developed brand voice guidelines and created optimised website content
- Training and documentation: Created comprehensive guides and conducted hands-on training sessions
- Publishing Support: Created and submitted a magazine-layout style 25-page formatted document book proposal for publishers, aiming to add 'published author' to Sarah's growing list of professional achievements
Project Goals
Working within a tight three-month timeline and specific deadline for book proposal completion (31st March 2024), our collaboration focused on five primary objectives:
- Establish a professional brand identity that reflected Sarah's creative vision and appealed to her target market
- Create a multi-functional website with e-commerce capabilities to support product sales and workshop bookings
- Launch cohesive social media presence across multiple platforms to build audience and showcase work
- Set up efficient business operations systems to streamline management and reduce administrative burden
- Develop and format a professional book proposal to support Sarah's publishing ambitions
Key Technical Challenges
The project presented several significant technical hurdles requiring strategic solutions:
- Digital Infrastructure Creation: Starting from zero digital assets required careful planning for comprehensive yet manageable implementation
- Platform Migration: Transitioning from outdated blog while preserving valuable content and SEO benefits
- Multi-Service Integration: Developing unified platform for diverse offerings (interior design, workshops, product sales) with intuitive user experience
- E-commerce & Booking Implementation: Creating seamless systems for both product purchases and workshop registration without overwhelming complexity
- Knowledge Transfer: Bridging significant gap between Sarah's creative expertise and technical requirements through structured training approach
Business Owners Confidence Growth
Sarah's transformation extended beyond her website's appearance—it fundamentally changed her relationship with technology and business management:
When we began, Sarah would avoid basic website updates for fear of "breaking something." Her comfort zone was firmly in the creative realm, with technological tasks causing considerable anxiety. Through our structured approach to knowledge transfer, Sarah progressed from requiring assistance for simple text changes to independently managing her entire digital ecosystem.
Today, Sarah confidently updates her content, manages workshop bookings, and creates digital content. This newfound digital empowerment has opened new revenue streams and positioned her business for sustainable growth beyond local markets.
The Sarah Joanne Designs transformation demonstrates how targeted technical support can empower creative entrepreneurs to expand their business potential while staying true to their artistic vision.
As a creative who has always focused on my craft rather than technology, I find the entire digital world completely overwhelming and stressful. I literally didn't know where to start with websites or any of the technical administration that comes with running a modern business. Working with Vix has been absolutely transformative! For the past 10 years, she's been my go-to person for all things tech and design related, but this latest project has taken things to a whole new level.
Vix hasn't just created a beautiful website – she's developed my entire brand identity, connected my online shop to showcase my craft kits, explained complicated technology in ways I can actually understand, and even formatted my book proposal for publishers. She patiently explained everything technical and set up my professional email through Google Workspace so I can properly manage all my business communications. She has even set up banking stuff, amongst other things (insert extra words here) for me that would take me ages and take her 5 minutes.
I’m an absolute perfectionist designer and I have clear visions in my head of what I want and then I explain it to Vix and she brings my visions to life, patiently conforming to my perfectionism of every tiny detail! What I appreciate most is how Vix is just always there with answers when I need her. She sets up simple systems that help me run my workshops and manage my online presence. She's been like the most brilliant PA, creative director, and technical guru wrapped into one.
The transformation of Sarah Joanne Designs from my small local Chandeliers & Roses blog to showcasing my creative workshops to a professional brand that has a much wider reach for my services and product sales has been amazing. Still incorporating my craft workshops, we're now working toward digitising these into recorded webinar workshops that people can buy to learn new craft skills from anywhere. With new edits to my website launching just in time for my magazine feature, I feel properly prepared for this exciting next chapter in a way I never could have managed on my own. I cannot recommend Pebble Co highly enough for creative businesses looking for practical, hands-on support!
